Nutrafol, an immovable product focused on hair loss prevention and regeneration, expects to have a flag year.
Giorgos Tatis, general manager of Nuturafol, said the company has made great strides in women’s hair loss. Overall, women’s accessories are larger than the men’s version, with 80% of all sales coming from women. To address this, a new product has been introduced for postpartum mothers who experience sudden hair loss due to pregnancy. Nutrafol products are sold through DTC, Amazon and a network of 1,300 doctors, hair salons and dermatologists. Nutrafol is expected to grow by more than 60% year-over-year by 2020, says Tesses, and it is already profitable. Its DTC sales are expected to grow by more than 100% annually by 2021. Nitrafol’s estimated linear revenue is expected to reach between $ 150 million and $ 175 million by 2021, according to industry sources.
Since March 2020, Nutrafol has seen an 80% jump in new customer sales due to an increase in reports of people suffering from hair loss due to VV-19 and neutrality.
“Considering the highest standards [emotional and physical illness-related] Stress, more people are at risk of hair loss than ever before, ”said Dr. Sudan. “Hair bulbs are very sensitive to physiology [changes] Let it be our body [due to] Hormonal imbalances, stress, certain medications or genetics. Therefore, it is very important to identify and treat the cause before using supplements, hair platelet enrichment plasma, laser or other treatments.
Many brands related to menopause or menopause have begun to target women’s hair loss. Madison Hair Care, which started in June, sells mothers’ hair growth oil, and in March, Proce launched additional hair care products. Virgo released six seasonal products for hair loss in April. According to the American Academy of Dermatology, postoperative hair loss is called “overdose” due to a drop in estrogen levels and is temporary. He does not want “anything to correct.” Despite its temporary status, it expects to convert neutrophils to long-term customers. Nutrafol introduced its postpartum product through its retail network and influences such as Mary Lawless Lee (@marylawlesslee, 960,000 Instagram followers) and Pia Baronchini (@piabaroncini, 159,000 Instagram followers).
“When it comes to how long you spend [the post-partum supplement], The real answer is you want to be very careful about hair loss. Hair loss, in general, no matter what, and it happens to all of us over time, ”he said. “We recommend that you continue using it [Nutrafol], But we take a break for customers and say your hair will not break. ”
Between 2021 and 2022, Nutrafol plans to increase the popularity of hair-raising heels and other seasonal hair and scalp products. Tets, for its part, plans to expand Nutrafol by adding more telecommunications services to the platform. Providing natural physicians, biometric testing, and tailored products or daily activities to customers is in the pipeline.
“One of our goals is to dive deeper and multiply. It is easy to prepare additional products [to grow sales], But the real question is is this really reasonable? Said Tatis. “We are trying to further support and assist existing customers, and in addition, [we’re asking] if so [these launches] It gives meaning to new consumers.